Job descriptions :
- Developing and managing Google Ads campaigns to meet client goals
- Conducting keyword research to identify high-performing keywords for ad campaigns
- Creating ad copy and landing pages that are optimized for conversion and relevance
- Monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
- Preparing campaign results reports and recommending actions
- Collaborating with graphic and creative teams to prepare advertising materials
- Testing new advertising formats and Google Ads tools
- Staying up-to-date with industry trends and changes in Google Ads policies and algorithms
